# Processwork ## initial product concepting ![[processwork-1745965835479.webp]] ## advertising concepting to refine the concept, i sketched out what potential marketing could look like for this product to familiarize myself with what i was creating. ![[processwork-1745966287686.webp]] ![[processwork-1745967084100.webp]] ![[processwork-1745967104625.webp]] ## packaging/logo when moving on to how the product would be visualized, i began to struggle with the “how”, lacking an understanding of what makes a product “witty” nor how to approach packaging design as a whole. ![[processwork-1745966287687.webp]] ![[processwork-1745967140230.webp]] ![[processwork-1745967153560.webp]] ![[processwork-1745967162754.webp]] concepts for the name were based on the origins of solar panel cells and sun/earth related words ![[processwork-1745966287688.webp]] eventually, i decided to create something along the lines of “herman miller” and “japanese post-modernism.” ![[processwork-1745980246089.webp]] for the logo, i went with something that resembled a sun and the top of a roof. ![[processwork-1745980369648.webp]] i wanted to make solar panels feel less like an unapproachable high-tech concept so i took the cells and created a system focused on more playful shapes. ![[processwork-1745980456787.webp]] ![[processwork-1745980433612.webp]] ![[processwork-1745980444546.webp]]